Okay I must admit I shed some tears. This animation is so full of emotion. Thank you Jazza

There's an interesting texture on your digital painting. The main focus is well executed : we really focus on the hammer and instantly associate that to a communist society. The ray of light over Santa's eyes also makes us feel like he's telling us that he's watching the elves.

The elf proportions seem a little bit off though, I think because of his lower body going really skinny, and his left arm (so at out right when we're looking at the piece) feeling a bit too short.

I wonder what's written at the bottom ? Is it 'Presents for all, under Santa' ?

Good luck with the challenge, good job !

I must admit that the first time I saw your piece, I was a little uncomfortable because of the elf on the foreground, who's making a really "weird" sign, if you know what I'm refering to. So I'm sure you didn't even think about that, but I would've slightly changed the sign to not be so alike.

Technically, I think it's a really great work for a first time with a graphic tablet ! Those slightly desaturated christmas colors are really cool. I like that you didn't neglect the background and the town and forest and mountains really add life and consistence to your piece.

Regarding your intention to depict the elves "combating the growing rise of consumerism and online shopping that is displacing them." I would've maybe made it more obvious. The main focus of the viewer's eyes go to the main elf and then to the crowd. At first I didn't get that the intention of the poster was to fight against online shopping, I had to read your description for that.
Finally, the right bottom part is really empty and feels like the poster was designed too big for the message. I would've work on this part to be more focused on the online shopping issue. Maybe it was a lack of time on you part ?

Good luck for the competition, and well done !

I really like your entry, I think it's a great work. The background rays gives a great dynamic to your piece, and the color scheme is really christmasy AND propaganda-like ! Great job !

If I were to be picky about your work though, I would say that we can easily tell the paper texture you used is not that high quality. Also, the background rays are not as neat as the rest of the red parts (typos or frame) and it's easily noticeable. And finally, the star on the tree is pixelated. Globaly, you may want to make sure the quality of the different elements of a piece are at the same level.